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Marketing and Communications Manager

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Reporting to the Programs Director, the MCM is a Canmore, Alberta based salaried, fully benefitted position created with the purpose of supporting the crosscutting, marketing-relevant objectives of the ACC’s Strategic Plan.

Exercising substantial creative latitude, within the bounds of the ACC’s combined departmental marketing budgets and IT capacity, the MCM will develop and action a consistent public profile for the entire organization. Balancing attention to operational areas including Membership, Facilities, Activities and Mountain Culture, the MCM will work to strengthen the ACC as a national brand - using metrics to check brand recognition and build campaigns.
The MCM will be responsible for leveraging the organization’s profile towards measurable increases in membership, facility overnights, program participation, merchandise sales and publication distribution.

The MCM will oversee the ACC’s social media initiatives, public event presence, and merchandise program, while contributing significantly to regular communications (NewsNet, Gazette, CAJ) and participating in club affiliation and endorsement processes. Communications - both internal and external - will be a primary area of responsibility. Forming and voicing the ACC’s messages in markets across Canada, the MCM will produce written and multimedia content to ‘sell’ the club’s membership benefits, programs and facilities.

External relationships will include Canada-wide outreach with key partners, as well as participation in relevant local and regional initiatives. The MCM will work with IT and graphic arts teams to redesign the ACC web site. Key internal relationships will include collaborating with the Publications Manager on content as well as design, the IT Manager on web presence and analytics, and the Front Desk Coordinator on bookings, sales and promotions.

The successful candidate for the Marketing and Communications Manager position will be a functionally bilingual marketing professional – a social media expert with relevant college or university qualifications and three to five years of professional responsibility. Exceptional English, creative writing skills, comfort with the latest technologies and applications, and demonstrated success in a ‘sales’ position are required. A key element of the position is the ability to work with a multi-functional team, the candidate should demonstrate analytical thinking skills and sound business judgment. Outdoor industry knowledge and experience would be ideal.

Remuneration will be commensurate with experience and the negotiated work-schedule. Please forward a letter of interest, resume, and portfolio of recent work, in confidence, to Toby Harper, Programs Director, before January 30th, 2012.

We thank all applicants. However, only those selected for an interview will be contacted.